NRL Travel joins forces with STH Group
STH Australia and STH NZ have been appointed as an Authorised Tier 1 Travel Agent of NRL Travel, the travel agency owned by the National Rugby League based in Australia.
The appointment means that STH has the rights to resell NRL Travel packages to its own extensive global customer base.
The two-year deal also allows STH to develop its own ticket-inclusive travel packages to key NRL events, including the Harvey Norman All Stars, Ampol State of Origin Series, Magic Round in Brisbane and Telstra Premiership Grand Final.
“The NRL is one of the most popular professional sporting competitions in Australia and New Zealand,” said Sam Chadwick, General Manager of STH Australia. “We are delighted to become a trusted partner to NRL Travel and help it to continue to deliver exclusive and memorable experiences to rugby league fans at some of the biggest events on the Australian sporting calendar.”
STH Australia and STH NZ are subsidiaries of Sports Travel and Hospitality Group (STH Group), a London-based company that works collaboratively with rights holders globally to market, sell and operate travel and hospitality programs to make the biggest sporting events in the world even better.
“We are excited to partner with STH Group to deliver more incredible behind the scenes experiences and memorable moments to our fans than ever before”, said David Evans, Senior Manager of Consumer Business at the NRL. “STH Group bring a huge wealth of experience and expertise to the NRL Travel program and we are looking forward to working together over the next 2 years”.
The National Rugby League runs the world’s premier Rugby League competition comprising of 16 teams (15 from Australia and one from New Zealand). The NRL Telstra Premiership attracts more than 100 million viewers on television each year, is the most followed sport on social media by Australian’s and hosts some of the largest annual events in Australian sport.